Jeremy Pratt Fishing

Brand Identity & Logo Design

Jeremy Pratt Fishing is a guiding company founded to share a passion for fishing through education, experience, and storytelling. While the business already had an established presence on Instagram and YouTube, it lacked a cohesive visual identity and central online hub.

I developed the brand from the ground up, defining a consistent color palette, typography system, and tone of voice to unify the company across platforms. As part of this process, I also built the company’s first website using Wix, creating a functional and visually aligned home for the brand. As the business evolved, I later migrated and rebuilt the site on Google Sites, ensuring continuity while improving accessibility and long-term maintainability.

As part of the branding work, I designed the Jeremy Pratt Fishing logo. Beginning with a hand-drawn sketch, I illustrated a smallmouth bass in Procreate and refined the concept into a clean, recognizable mark. The final logo was designed to be versatile and durable across both digital and physical applications.

The identity has since been applied across multiple touchpoints, including stickers, magnets, apparel, and online media, helping solidify the brand’s presence and recognition both on the water and online.